Office of Marketing & Strategic Communications
The Office of Marketing & Strategic Communications (OMSC) assists Duke units with strategic planning for a wide range of projects, identifying and overseeing internal and external vendors of communications services, and creating opportunities for schools and departments to collaborate on communications and marketing activities. In addition to these services, OMSC is responsible for the integrity, implemetation and management of the Duke brand and all of its associated collateral.
The staff of OMSC is Duke’s in-house consulting and project management department, helping clients identify audiences; determine the most appropriate channels and tactics for reaching those audiences; identify opportunities for collaboration with other departments on campus; and match clients to appropriate University-approved vendors that can complete the work.
OMSC also works closely with the Office of Procurement & Supply Chain Management and the Accounts Payable department to coordinate the use of internal Duke service providers, where appropriate, and manage relationships with external vendors. OMSC also manages the vendor certification program for external print, graphic design, web design, web development, advertising and marketing, writing and editing, bulk email services, videography, multi-media creation, photography, and bulk mail and mail services.
For more information and assistance, contact the Office of Marketing & Strategic Communications, at omsc@duke.edu or read the OMSC memo.